pitch/ideas

On first listening to the track, M.I.A- Boyz, our group all agreed that it was very visually stimulating and we chose it because we initially had lots of ideas upon hearing it. Because the song is very upbeat, we will feature dancing in the video, instead of a band playing. This creates many interesting oppertunities for what we can include in our video such as eigther people in costumes dancing or normal people dancing to the music. We may also include a dance machine and possibly aerobics. Because the song is titled boyz and is a very flamboyant song we have considered the idea of using cross-dressers showing them getting ready and dancing. Alongside the main theme, we will also show lots of abstract footage which is colourful and sped up/repeated which will involve lots of editing.

To further develop our ideas we researched into music videos. One video in particular which has inspired us is Run DMC- its like that. This song is also very dancy with a heavy beat. We have decided that we would like to use a dance-off in the video like in run dmc with the dancing very alternative and comic. We are considering using the cross-dressers on one side and aother undecided group of people on the other side. We would also like to feature normal dancers dancing in a comic manner.



This clip is taken from the film napolean dynamite. This is similar to the style of dancing we would like to use for certain shots in our music video. We have already started thinking of people we could use in our video.



This video is titled ready for the floor by hot chip and we particularly like the abstract dancing and lights and colours used. I also like that the editing is very fast-paced and cut randomly using lots of repetition, rewinding and sped up shots. This should add interest and originality to the music video.

We have given thought to the target audience which we think is mainly females aged 14-20. If we find that the footage we will take gets slightly boring or doesn't fill enough time, we may also use singing performances. Because the singer in the video is female we may use a female singing which will contrast the cut between the shots of dancing and performing.